Called in when the problem has no name yet.
More than 25 companies have brought me in to look at their brand the way they no longer could: to advise their leadership, to question the assumptions everyone else had stopped questioning, and to leave behind a way of thinking their teams still work from today.
The frameworks that came out of that work are now used by agencies and companies all over the world. I tend to arrive before the brief exists, and I stay until the problem has a structure, a direction and a decision behind it.
Selected work and credits.
- 01 Credited Scramble Book
- 02 Credited Run Studio Run Book
- 03 Creative producer and head strategist Alt Creative Film
- 04 Community manager The Futur Community
- 05 Interviewed The Carton by Eggs Read
- 06 Author Pre-Align Look inside
My strategies and frameworks have been used by agencies whose clients include
- DreamWorks
- Snapchat
- Nike
- Apple
- Microsoft
- Xbox
- Ubisoft
Fifteen places, five continents.
From Canada to Australia, I have been brought in to consult on projects in fifteen places across five continents, many of them large or mega scale.
A guide to selling strategy.
Most strategy is lost before it is presented, in the moment a client quietly files it under cost. Pre-Align is the method I wrote to win that moment: a structured way for agencies and strategists to align a client on what strategy is worth before a single proposal is opened.
$500K+
Signed in new client work in under sixty days, after an agency rebuilt its pitch around Pre-Align.
Their clients include Red Bull, Warner Bros., UC Berkeley



I work with creators and influencers.
You have spent years earning an audience that trusts you. I work with a small number of creators and influencers to turn that trust into something that lasts: we work out what your audience actually wants from you, and then I design it, build it, launch it and run it with you, as a digital product of your own.
Built, launched and managed on
Strategy
- An idea shaped around what your audience already asks you for
- Positioning, pricing and the offer, worked out with you
- A clear plan from first draft to launch day
Design and build
- The whole product designed and built, start to finish
- All the materials and information, written and produced
- Brand, covers and visuals made to match you
Launch
- Your store set up on Whop, with checkout and member access
- A sales page, written and designed
- Launch posts, stories and captions, ready to publish
After launch
- Everything managed on Whop, so you never touch the tech
- Updates and support for your buyers
- Clear numbers on how it sells
Want to work together?
Thank you for thinking of me. Unfortunately my time is fully booked with current projects, so I cannot take on anything new right now. Join the waiting list and I will reach out personally as soon as a place opens.