Called in when the problem has no name yet.
More than 25 companies have brought me in to look at their brand the way they no longer could: to advise their leadership, to question the assumptions everyone else had stopped questioning, and to leave behind a way of thinking their teams still work from today.
The frameworks that came out of that work are now used by agencies and companies all over the world. I tend to arrive before the brief exists, and I stay until the problem has a structure, a direction and a decision behind it.
Selected work and credits.
- 01 Credited Scramble Book
- 02 Credited Run Studio Run Book
- 03 Creative producer and head strategist Alt Creative Film
- 04 Community manager The Futur Community
- 05 Interviewed The Carton by Eggs Read
- 06 Author Pre-Align Look inside
My strategies and frameworks have been used by agencies whose clients include
- DreamWorks
- Snapchat
- Nike
- Apple
- Microsoft
- Xbox
- Ubisoft
Fifteen places, five continents.
From Canada to Australia, I have been brought in to consult on projects in fifteen places across five continents, many of them large or mega scale.
A guide to selling strategy.
Most strategy is lost before it is presented, in the moment a client quietly files it under cost. Pre-Align is the method I wrote to win that moment: a structured way for agencies and strategists to align a client on what strategy is worth before a single proposal is opened.
$500K+
Signed in new client work in under sixty days, after an agency rebuilt its pitch around Pre-Align.
Their clients include Red Bull, Warner Bros., UC Berkeley
I work with creators and influencers.
You have earned an audience that trusts you. I work with a small number of creators to turn that trust into a digital product of your own: designed, built, launched and run with you.
Built, launched and managed on
Strategy
The idea, the offer and the price, shaped around what your audience already asks you for.
Design and build
The whole product designed, written and built for you, start to finish.
Launch
Your store on Whop, a sales page and the launch posts, ready to publish.
After launch
I run it on Whop with you, so you never have to touch the tech.
Want to work together?
Thank you for thinking of me. Unfortunately my time is fully booked with current projects, so I cannot take on anything new right now. Join the waiting list and I will reach out personally as soon as a place opens.