The Brand

The logo was inspired by the IBM logo by Paul Rand. Next I knew I wanted something that was patriotic, stylish, modern with a slight nostalgic feel for the good old days. Client problem : “how to make something patriotic without being too old fashioned”?  After going through the strategy system, I ended up with the brand archetype, “Sleek Patriotism” which helped me come up with the slogan “A Shirt for the Nation”, the idea was that by wearing the shirt, you are leaving all your problems behind, a united nation.

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